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Welcome to our store!

Our Mission

At Seed Tot, our mission is to thoughtfully create kidswear that is safe for children and kind to the planet. We are committed to using sustainable practices and azo-free dyes to ensure that every garment is gentle on young skin and environmentally responsible. Each design is developed from scratch with creativity, care, and attention to detail, reflecting the playful spirit and comfort that children deserve. By combining responsible materials, original design, and uncompromising quality, Seed Tot aims to nurture confidence, joy, and freedom in every child while growing a brand that parents can truly trust.

Meet Our Founder

Who is Nownika?

Seed Tot began with a simple observation and a lifelong passion.
I completed my B.Sc. in Interior Design and MBA in Coimbatore, but my love for fashion started much earlier. From childhood, I enjoyed dressing up and choosing outfits for everyone around me. I always dreamed of studying fashion design and owning a boutique one day.

However, life took a different path when my father encouraged me to pursue *Interior Design*. Even though I followed that path academically, my passion for fashion never left me.
After becoming a mother of two, while shopping for kids’ clothes, I noticed something surprising—many international brands were actually manufactured in India but sold under foreign labels. That realization sparked a question in my mind:
If we already have the talent, resources, and craftsmanship here, why not build our own brand?
That idea became Seed Tot. We focus on creating clothing from scratch—from fabric and dyes to design—while keeping sustainability and quality at the core.
As a mom, I understand what children need and what parents expect. Seed Tot is my way of creating thoughtful, comfortable, and high-quality clothing.
What started as a dream of a mother has now grown into a vision to create clothing for many children and families.

At Seed Tot, we proudly stand by our promise:
*We never sell products that compromise our quality.*

From one mom to many moms out there, this brand is created with love, purpose, and responsibility.

Meet Our Founder

Who is Prakash?

Prakash completed his Bachelor of Engineering and began his career in a regular 9-to-5 job. However, his true passion always lay in building something of his own. When Nownika shared her vision, he didn’t hesitate—he chose to step beyond his comfort zone and explore the world of business, despite having no prior background in it.
With a strong sense of curiosity and determination, Prakash immersed himself in research, learning every aspect from the ground up. His dedication to creating something meaningful led to the birth of Seed Tot.
Starting a business from scratch is never easy—especially without guidance or a business background. But his persistence, problem-solving mindset, and willingness to face challenges head-on played a key role in shaping Seed Tot into what it is today.
His thoughtful approach and constant drive to improve continue to push Seed Tot forward, making it a brand built not just on ideas, but on passion, resilience, and belief.

Our Timeline

2023
Seed Tot Begins

Seed Tot Begins

Seed Tot was born from a simple idea — to create something meaningful from scratch. Coming from a non-fashion background, we spent nearly a year learning, researching, and understanding the industry. From fabrics to finishes, every detail mattered as we built our foundation.

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Early 2024
Building the Vision

Building the Vision

As our understanding grew, so did our clarity. We started shaping what Seed Tot would stand for — thoughtful design, quality, and purpose-driven creation. This phase was all about turning ideas into a clear direction.

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2024
Name & First Step

Name & First Step

By June, our journey became real. We finalized our brand name — *Seed Tot* — and confirmed our first manufacturer. With excitement, we set our sights on launching during Deepavali 2024.

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Late 2024
Unexpected Challenges

Unexpected Challenges

Things didn’t go as planned. Delays and broken commitments from the manufacturer pushed our timeline off track. What we imagined as a smooth launch turned into a period of uncertainty.

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December 2024
Taking Control

Taking Control

Instead of continuing the search, we made a bold decision — to take matters into our own hands. We stepped into production ourselves, choosing to build everything with more control, care, and intention.

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Feb 2025
First Milestone

First Milestone

A special moment in our journey — our *first product photoshoot*. After months of effort, seeing our product come to life felt surreal.

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March 2025
First Launch

First Launch

We officially launched our *first Seed Tot product*. What started as an idea in 2023 had finally become reality — a brand built with patience, resilience, and belief.

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